INTERNATIONAL UNIT, BRAND AND PROMOTION SUPPORT
Project Status : Active
Updated Date : 27.04.2021
INTERNATIONAL UNIT, BRAND AND PROMOTION SUPPORT
DETAILS
The purpose of the support is to cover some of the promotion, trademark registration expenses and rental expenses related to the units opened abroad for the purpose of trading goods and expenses related to the Trade Centers of the companies operating industrial and commercial or commercial activities in the country and the members of the Cooperation Organizations from the Support and Price Stability Fund (DFIF).
- A) Supporting Unit Rent Expenses
- Rental expenses (rent or commission expenses in case of aisle) of units opened abroad by industrial and commercial companies or companies or branches operating abroad and having organic ties with these companies, per unit;
- 50% if the opened unit is a store and up to a maximum of USD 120,000 per year,
- If the opened unit is a warehouse, office, showroom, greenhouse / field or a section and a land rented to be built on it, it is supported by 50% and up to a maximum of USD 100,000 per year.
- Warehouse rental expenses leased abroad by industrial and commercial companies that produce and / or supply original parts to the main industry abroad, or companies or branches that have organic ties with these companies and operate abroad and expenses for storage services specified in the Circular are supported by 50% and up to a maximum of $ 250,000 per year.
- The rental expenses of the foreign offices to be rented for the purpose of operating by the members of the Cooperation Institutions are supported at the rate of 50% and up to a maximum of USD 100,000 per year.
- Rental expenses (rent or commission expenses in case of aisle) of units opened abroad by commercial companies or companies that have organic ties with these companies and operate abroad or their branches, per unit;
- If the opened unit is a store, at a rate of 40% and up to a maximum of USD 100,000 per year,
- If the opened unit is a warehouse, office, showroom, greenhouse / field or a section and a land rented to be built on it, it is supported at a rate of 40% and up to a maximum of USD 75,000 per year.
- B) Supporting promotional activities
- The expenses related to the advertising, promotion and marketing activities carried out abroad in relation to the products manufactured in Turkey and specified in the circular are supported by companies with a supported foreign unit and Cooperation Organizations at a rate of 60% and up to a maximum of USD 150,000 per year for each country where the foreign unit is located.
- Expenses related to advertising, promotion and marketing activities carried out abroad and specified in the circular regarding products produced in Turkey in countries where there is no foreign unit are supported by companies with a supported foreign unit, at a rate of 60% and up to a maximum of USD 150,000 per year, provided that there is a domestic trademark registration certificate and a trademark registration certificate in the country to be promoted or applied for trademark registration,
- Expenses related to the advertising, promotion and marketing activities carried out abroad and specified in the circular regarding the products produced in China by companies that do not have a foreign unit supported within the scope of the support, but have a domestic trademark registration certificate and have a trademark registration certificate in the country they will promote or have made a trademark registration application are supported at 60% and up to a maximum of $ 250,000 per year.
- The foreign promotion activities carried out by the company that has an organic connection with the company holding a domestic trademark registration certificate for a trademark are also supported at a rate of 60% and up to a maximum of USD 150.000 per year for each country where the foreign unit is located.
- Companies and Cooperation Organizations benefit from the promotional support for a maximum of 4 (four) years.
- Promotional support is calculated according to the amount of promotional materials going abroad.
- C) Supporting international trademark registration activities
- The expenses of the companies regarding the registration and protection of their trademark registered trademark abroad are supported by 50% and up to a maximum of 50.000 USD per year.
- Companies can benefit from support for trademark registration and protection for a maximum of 4 (four) years.
- In case a foreign trademark registration application is made before the domestic trademark registration is realized, the expenses related to the registration and protection of the trademark in question abroad are supported, provided that the domestic trademark registration process has been carried out within the support application period.
- D) Supporting Turkey Trade Centers
- The gross rental expenses (net rent and taxes) of Turkey Trade Centers are supported at a rate of 60% and up to a maximum of 1.5 million USD per year per Turkey Trade Center.
- In case Turkey Trade Center is purchased by the Operating Company, 60% of the purchase price is supported up to a maximum of 6 million USD.
- In case of purchasing a Turkey Trade Center benefiting from rent support, the amount of rental support paid is deducted from the purchase support to be provided.
- In the event that a Turkey Trade Center with purchase support is later sold, the amount of the sales price at the support rate is refunded to DFIF within the month following the month in which the sales price is collected, provided that the amount of the support is not less than the paid support amount.
- 60% of the installation / decoration costs of Turkey Trade Center, which is under the scope of support by the Ministry, is supported up to a maximum of USD 300,000 per Turkey Trade Center.
- Turkey Trade Center's international promotion expenses are supported at a rate of 60% and up to a maximum of 300,000 USD per year.
- The gross wages of up to 10 persons employed in Turkey Trade Center in accordance with the conditions to be determined by the Ministry are supported by 60% and up to a maximum of 500,000 USD per year.
- The warehouse of the Turkey Trade Center located in a separate place can be accepted within the said Turkey Trade Center.
- User companies benefit from promotional support. However, User Companies cannot benefit from rental support.
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