Before answering the question of how to export, you first need to determine the business idea in your mind and clarify it exactly, if any. Take your time to reflect on this topic as it will form the foundation of your future profession. The product you choose may be the advice of someone from your environment, it may also be a product that comes to your mind with your external observations, comes across randomly and suddenly attracts your attention. You should explain why you have chosen this product in a logical way, without any hesitation and doubt. Let there be no questions you have not asked yourself, from the most unnecessary to the most extreme detail. If necessary, think for weeks, do research, meet people from the industry, consult with them. Make a list of questions for yourself and write down any questions that come to mind. For example;

• Why this product?
• What is the size of the market?
• What is most effective in purchasing the product?
• Will this product be needed in the future?
• Who will my customers be? (end user, wholesaler, manufacturing factory, distributor, etc.)
• Who are the end users of the product?
• What is the profile of those who currently produce or sell this product domestically?

If your answers at the end make sense and your feelings say yes, then you have left an important step behind.

After determining your product, you should decide what type of business you will establish. Will you only be an exporter or will you do both domestic and foreign trade? Will you be a manufacturer or will you buy and sell? According to the answers to these questions, the physical structure of your business will be determined.

I want to be a manufacturer

It means that you will make investments such as workshop, factory, warehouse, production, operation, packaging facility in line with your needs. You will determine your personnel, machinery and material needs. In this process, it is very important to determine your production capacity and cost. If you make a well-calculated capacity and cost plan, you will see better net income.

I want to trade

The investment cost of this will naturally be much lower. In some cases, it is possible to start with almost zero capital. For example, someone you have known for a long time or met accidentally is having a hard time finding the good they need, and a close friend of you is the producer of this product; get you started with zero capital.  Therefore, socially strong people have more chances in this sector. In fact, while determining the product you will work with, if the people around you, your friends or relatives are a manufacturer of a product, you can start by marketing its goods. This quick start is both beneficial for you and your benefit will also be beneficial since you will increase the sales of that person: win-win!

As a workplace, you can rent an office, turn a part of your home into an office, or choose ready-made or virtual offices. In this case, make sure that your agreements with the manufacturer from which you will supply the product are very clear, even if necessary, sign a contract between you by determining the conditions that protect both sides. It is common for manufacturers not to produce the goods you ordered in the quality or packaging you want, or to delay delivery times. You can claim compensation for these problems thanks to the contract you will make. Another alternative is that by contracting with more than one manufacturer, you can both provide fast service to your customers and have a strong hand against arbitrary actions or fait accompli of a single supplier. Nevertheless, be you, be careful to keep your communication with your manufacturer strong.

No job always runs smoothly, and mishaps will certainly happen to you. Make a habit of creating emergency plans. The more prepared you are for such situations, the quicker and easier it will be to get things back on track.

Company Foundation

In order to establish a company, you first need to decide what kind of company you will establish. You should decide whether you will establish a sole proprietorship, limited liability or joint stock company according to your business size, capital and income estimates. When establishing the company, the first thing you will do should be to make an agreement with a financial advisor, from the opening of your tax plate to the signature circulars and book approvals, your advisor will provide you with this service.  Therefore, you can also make this decision in consultation with your advisor; It listens to your plans and can direct you on this subject based on its own experiences. The cost of establishment and the required documentation of the company always varies; That's why I recommend that you talk to your accountant to get the most up-to-date and healthy information.

Technical Infrastructure

You have determined the product, clarified the operating status of your company and established the company. Next, there are applications that will get your company up and running. In the simplest terms, let's assume that you started out by renting an office for the purpose of trading. Whether you are a broker or a manufacturer; One of your indispensable needs is your company's website. This is the best way to let people know what you do locally or internationally, what you offer, and to impress your potential customers. A professionally designed website will show your seriousness. Do not be stingy in this regard and try to show yourself, your products and services as much as possible without getting away from the facts. There is no requirement that your customers will come to visit you, but they will definitely visit your website and the first impression will be formed like this.

In your e-mail correspondence, using e-mails that are the extension of your company name, not your public accounts such as gmail and hotmail, makes you look more professional to the other party. Then design a logo for yourself; If you cannot design it yourself, you can purchase services from many freelance designers for a small amount, or when you write "logo maker" to search engines, you will come across websites that make online logo design. You can easily design using a few of them. Now that you have your logo, it's time to make a business card. I advise you not to be too stingy in this regard. Let your business card have a self-evident quality that you can give to people you meet in fairs, seminars, meetings and similar environments without hesitation. If we add foreign currency accounts, computer, internet access, landline phone & fax to other technical details you will need in the first stage, we can say that we have finished the initial stage and move on to the export stage.